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client Affluent Consumers Luxury is not a product or service. It is an unforgettable treasured experience triggered by a lust for the best life has to offer. As stewards of some of the world's most prestigious brands, no one understand this more than we do.
client BMW National When fighting for attention and mindshare, how you deliver your message is almost as important as the message itself.
client TELUS To drive TELUS' B2B growth "TELUS talks business" was developed and brought to life in print and online in a completely redesigned website loaded with the latest social media tools. Customers and prospects gather in the space for exclusive advice, to share thoughts, and have meaningful conversations on all things business.
client CMA Awards 2009 The Canadian Marketing Association Awards (or CMAs) is one of the only award shows that rewards breakthrough creative as well as results. Our campaign celebrates this enlightened view with the straightforward notion, "Agencies. Clients. Win-win."
client LCBO By drawing visual comparisons between red wines and other sensory experiences, our vibrant campaign helped to make novice wine drinkers more comfortable, while at the same time encouraging more seasoned customers to explore further.
client BMW Financial Services As the entity that oversees the leasing and financing as well as the many other protection and insurance products for BMW, this group could be seen as conservative. The actual truth couldn't be further from this lazy stereotype. In fact, some of our most interesting and engaging creative has come from this bold business group.
client BMW Parts To convince independent garages to use original parts when servicing BMWs, we developed a print campaign that features the iconic "grill" built out of either BMW parts or mechanic tools. This concept demonstrates that BMWs require both the exceptional skill of the mechanic and original parts, to be a true BMW.
client BMW 1 Series The launch of the BMW 1 Series wasn't just about a new vehicle, it was about an entirely new target. Pursuing a much younger demographic meant taking BMW into bold new media and dialling up the aggressiveness significantly.
client SUBWAY® As the agency of record for the SUBWAY Ontario Franchisee Association, we are constantly developing a number of communications including innovative Experiential promotions and activations.
client ROM After much delay and pent-up anticipation, the ROM unveiled the Michael Lee-Chin Crystal in the summer of 2007. Of course, in announcing the opening of a structure of this nature, we were presented with nearly as many challenges as the engineers themselves.
client French Language Education Following a call for tenders won in 2008, Cundari Montreal and our Toronto offices designed a campaign to promote French-language education (FLE) in Ontario. The province-wide initiative aims to increase awareness and visibility of FLE. Cundari has also designed FLE's brand image and website.
client Credit Valley Hospital The $45 million "Lifetime of Care" campaign is raising funds for CVH's new expansion. By illustrating the sheer number of patients the hospital currently assists, we are showing their impact on the community and how much more could be accomplished with the public's help.
client BMW Initiatives Sometimes some of our favourite BMW creative doesn't actually feature a BMW. From our April Fools campaign to our sponsorship print to our work for BMW Financial Services, we are always attempting to increase BMW's mindshare.
client Mike As the industry leaders in Push To Talk,® Mike (a division of TELUS Mobility) wanted to launch Motorola's latest durable handset, the BRUTE I680. To generate interest and awareness, we tapped into the human need to vent and created the Tough Day Contest.